Roadmap: Make Your Corporate Websites Relevant By Integrating Social Network Features

WEB STRATEGY — Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left. Fast forward to 2010, and there too many options for brands to integrate these social features...