Revisited: Facebook Groups vs. Brand Pages

Original Source: Ogilvy PR 360 Digital Influence Blog, Oct 21 2009
Author: Nicole Landguth

360 DIGITAL INFLUENCE BLOG — Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, "Do I want a Facebook group or a brand page?"...

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