Retailers Get Ready For Social Shopping Experience

EMARKETER — People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways. As people spend more time on social networks, retailers feel pressure to be there as well. Twitter is a hotbed of experimentation for retailers that see it as a channel for customer service, promoting the deal of the day and more. Facebook and its third-party developers are creating e-commerce applications on the site. Meanwhile, retail Websites are bolstering their social commerce features...