Resource Interactive Goes 'Off The Wall' For Shopping On Facebook

Original Source: Advertising Age, Dec 29 2009
Author: Natalie Zmuda

ADVERTISING AGE — The latest Facebook breakthrough is coming not from a software developer but from an agency. Resource Interactive, an Ohio-based digital agency with offices in Columbus and Cincinnati, this month launched "Off the Wall," a platform that allows consumers to purchase a product directly from a retailer's wall or their own feed on Facebook without leaving the popular social-networking site...

_________________
Off-site link to the original article/post

Related Resources

Ideas, Strategies & Tactics:New Product/Service:Facebook:Resource Interactive:E-commerce:Facebook Pages: