Report: Companies Should Organize For Social Media In “Hub And Spoke”

I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the social space, which department ‘owns’ the program, and how companies are organizing. For this post, let’s focus in on how companies are organizing. There are three basic models that I’ve observed and surveyed brands...