Red Bull Gives Location-Based Marketing A 'Whrrl'

CLICKZ — Red Bull wants to not only get people buzzing this weekend with its signature energy drink, but also with the location-based service Whrrl. The Santa Monica, CA-based beverage brand has signed an undisclosed agreement with Whrrl, becoming the location-based service's first-ever brand partner. Dozens of special deals will be offered to "Red Bull Society" members via the service around New York City on Saturday and Sunday, said Jeff Holden, CEO of Seattle-based Pelago, which owns Whrrl...