Radian6 Gets Sentimental: The Social Media Monitoring Company Announces New Sentiment Analysis Technology

DESTINATIONCRM.COM — Analyzing sentiment can be tricky. Although a hot topic among various social CRM and social media monitoring companies, the art of sentiment analysis has yet to be perfected. In most cases, a fair amount of human intervention is required in order to set algorithms, tag content, and remove anomalies. However, the advantages gained from automating sentiment analysis are big - especially for large corporations trying to weed through the myriad mentions of a brand or products on the social Web. With this goal top of mind, social media monitoring company Radian6 has incorporated sentiment analysis technology into its platform...