Q&A: What Is And Isn't Spam On Twitter?

CLICKZ — Does your company run the risk of being a spammer on Twitter? Web site builder Moonfruit apparently didn't think it would when it ran a contest. It gave away one MacBook Pro a day over 10 days to someone who had sent a message on Twitter using the hash mark and keyword, #moonfruit. The contest was so popular that Moonfruit became a Twitter trending topic, meaning it was one of the top keywords being used in Twitter messages. When #moonfruit disappeared from trending topics, Moonfruit marketing director Wendy Tan White questioned whether Twitter considered its campaign spam -- and asked what exactly constitutes Twitter spam. In light of that case, ClickZ asked Omar Zaibak, author of the Blue Falcon Marketing blog, to answer these five questions about Twitter spam and what marketers can do to avoid getting labeled a spammer...