Picking A New Social Media Monitoring Service

JEFF ESPOSITO.COM — Over the past month, I tasked myself with improving my employer’s monitoring and management of social media results and metrics. For the past year, we were with Radian6 and were happy, however we wanted more. The metrics that we were producing on our overall sentiment and equated net promoter score were great, problem was that they were in a vacuum. There was no benchmark against our competition and if we were going to expand our reports we’d have a number of hurdles to climb. The biggest of these hurdles was adding a sentiment to the competitors was adding a sentiment to the posts. With Radian6, adding sentiment to posts, Tweets, videos, etc. is a very manual process that took a combined 10+ hours a week to do for monitoring our brand...