Pepsi Refresh Project: An Insider's View

BETH'S BLOG — As frequent readers of this blog know, many pitfalls of online contests have been discussed here. It’s an honor to have Beth ask me to guest post so I will do my best to live up to the quality readers are used to. With the launch of public voting on the Pepsi Refresh Project, now is a good time to discuss the efforts we’re taking to set the new standard for transparency in online contests. For those who don’t know, the Pepsi Refresh Project is a new effort to empower individuals to make a positive impact on the world. We’ve pledged to award more than $20 million to support innovative ideas that move communities forward...