Passion + Engagement = Crowd-sourcing

MEDIAPOST — I was recently asked by one of the lead agencies doing pro bono work for the Huffington Post/Hopenhagen campaign to lend a hand in promoting a video contest to send a citizen journalist to the Copenhagen Climate Conference. I was brought in late, as the contest had been running for a few weeks with rather lackluster results, and only had one more week to run, but I thought might be able help with what I considered a worthwhile project. What occurred surprised me...