Online Brand Reputation Or Social Media Listening Software - A Review Of 26 Tools

RIGHT TOUCHING BLOG — One of the defining features of 2009 for me personally is the power of Twitter to share ideas and tools with others. This post is a great example of this. I hope you find it useful. Please share your comments on which of these tools you have found effective or let us know about others that aren’t on the list. The other defining feature for me in 2009, in the digital marketing world, is the growth in interest by marketers in how to listen to the conversations that customers have about their brands, particularly in social networks, forums and blogs. Although I have been cataloguing online reputation management tools for 3 or 4 years now, I was conscious of the tremendous growth in the category in 2009 which meant that the list was no longer up-to-date. Step forward Michael Brewer of Clerestorey who has compiled a more comprehensive directory of the leading tools to support his work in advising clients on monitoring their brands in social media...