On Twitter And Social Networks, Brands Benefit From Conversations

PR 2.0 — A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives. Now we learn that Twitter users are actively paying attention to brands on the popular information network. According to research conducted by Performics and ROI Research, about half of Twitter users who were introduced to a brand on Twitter were compelled to search for additional information. The companies studied the activity of 3,000 users of social networks in the U.S. Of those polled, 70% use Facebook, 40% use YouTube, and 22% use Twitter. Participants were presented with roughly 100 questions that explored how they discover products in social networks and also their thresholds for advertising and marketing.