On Facebook, People Have Profiles, Brands Have Pages.

HUBSPOT INBOUND INTERNET MARKETING BLOG — If I could give you only one piece of Facebook marketing advice, it would be: People have profiles. Brands have pages. Social networking profiles represent people. From your Facebook profile, you declare personal relationships, grow your network by manually accepting friend requests, and discover other people in your network to add as friends. Your Facebook profile includes facts about you including your favorite movies, what schools you went to, and your favorite quotes. Your brand isn't a person. It doesn't have a favorite quote or book. You can't friend a brand, and it certainly can't friend you back. Brands don't have friends. Brands have fans. Fans have discussions about your brands, share news about them, and share information about your brands with others...