Old Man Nielsen vs New Market Research - SxSW 2009 (Video)

Original Source: Networked Insights, Mar 27 2009

Author: Networked Insights

Tags:

Ideas, Strategies & Tactics
Trends, Analysis & Opinion
Networked Insights
Nielsen Company
Market Research
Social Media Measurement
Social Media Monitoring/Analysis
User Innovation
RSS
Networked Insights

Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers (1 of 7 video clips)...