OfficeMax Adds Social Element To Elf Yourself 2009

CLICKZ — Viral content tends to travel a familiar arc, from obscurity to ubiquity to case study, usually in a matter of weeks. (When's the last time you watched the J&K Wedding Entrance video?) By that logic, audiences should have grown tired of OfficeMax's Elf Yourself, which has just gone live for its fourth straight holiday season, about three and a half years ago. Aware of the challenge, OfficeMax is enhancing the application this time around with new features and capabilities. It is also using Tribal DDB to "harness the community" around the application and make it easier for people to share their creations...