Offerpal Media Announces Virtual Currency Analytics Service

Today Offerpal Media announced a new addition to its Managed Offer Platform, an analytics feature called the Virtual Currency Analytics package. The new package allows developers of virtual worlds, social networks, and online games served by Offerpal Media to analyze the activity and monetization performance of users based on up to seven different demographic user details. Which details are used to create the analyses are chosen by the developer, with Offerpal offering examples like user level, character type, and account age as examples of possible metrics. Analysis based on basic demographic user data is also possible...