Offerpal Hits More Than 160 Million Consumers With Special Offers

VENTUREBEAT — Offerpal has quietly built a special offer empire. On its two-year anniversary, the company is announcing that it has issued more than 730 billion virtual points to 160 million consumers. Offerpal helps publishers on Facebook, game platforms, and virtual worlds to monetize their apps. Rather than selling to consumers, it gives them an alternative payment system via special offers, which are targeted ads such as surveys or credit card deals. To gain virtual points that they can spend in a game, the users fill out a survey. Advertisers pay Offerpal for each complete survey, and Offerpal shares the proceeds with the app publisher...