Oddcast Goes To The Dogs With Purina Viral Campaign

Original Source: MediaPost: Online Media Daily, Mar 24 2009
Author: Aaron Baar

People love their pets almost as much as (and sometimes more than) they love their children. But there are only a few places where people can have the viral fun of, say, an "Elf Yourself," that's geared specifically for the four-legged members of the family. Enter "Beggin' Time," a new viral campaign for Purina from Oddcast, in which people can put photos of themselves and their pets dancing to a revamped version of "U Can't Touch This"...

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Execution & Case Studies:Nestle Purina PetCare:Oddcast Inc.:User Generated Content (UGC):Video:Viral Marketing: