Notes From The Influence Scorecard Summit

THE MEASUREMENT STANDARD — The Influence Scorecard Summit was billed as a meeting about the Influence Scorecard, a concept pulled together by Philip Sheldrake, author of The Social Web Analytics eBook 2008. The goal was to add a bit of sanity into the nonsense currently surrounding social media measurement. Specifically, to agree on some terminology and maybe even methodology to serve as a foundation for a future standard. (Think the early days of IAB trying to define ad banner standards.) My personal goal in being there was to put to rest some all-too-pervasive myths, like the difference between tools and metrics, monitoring and measurement, and counting stuff and evaluating results. The Summit drew a nice mix of vendors, agency types, and all-around smart people, including...