Ning Introduces Variable Pricing, Categories For Virtual Gifts

Original Source: Virtual Goods News, Nov 10 2009
Author: Alicia Ashby

VIRTUAL GOODS NEWS — Today the social network platform Ning announces two major new features for its new virtual gifting feature, one of the few ways the company currently has of monetizing. The most prominent of the new features will be "variable pricing." At launch all Ning virtual gifts cost 75 credits, or roughly $1.50. In the future, users will be able to create gifts that cost 25, 50, 75, 100, 200, or 500 credits. This will allow the price of virtual gifts to range from $.50 to $10 each, with prices to be set by the Network Creator of each individual Ning social network...

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