Nielsen Online Success Drivers (Video)

Original Source: Nielsen Online Analyst Blog, Jan 26 2009

Author: Pete Blackshaw

Tags:

Ideas, Strategies & Tactics
Nielsen BuzzMetrics
Analytics
Influencer Marketing
Social Media Marketing
Social Media Measurement
Social Media Monitoring/Analysis
Technology
RSS
Nielsen Online Analyst Blog

Pete Blackshaw, EVP of Digital Strategic Services, shares a few thoughts on the Buzz Metrics listening platform and how it provide brands with the data needed to succeed online

_________________
Off-site link to the original article/post

Related Resources

Ideas, Strategies & Tactics:

The Social Contract eBook From The Social Customer
How Musicians Are Using Social Media To Connect With Fans
WildTangent Moves Further Into Social Gaming With Brand Offers In Playdom’s Tiki Farm
Is Twitter Any Use For Retailers?
The Brand Dashboard: A Window To Relevance

Nielsen BuzzMetrics:

The Problem(s) With Social Media Monitoring Technologies
For Advertisers, Nielsen's BuzzMetrics Turns Social Media Into Data (Video)
Top 10 Reputation Tracking Tools Worth Paying For
Social Media: Why Measurement Is Key
Social Media Measurement Still A Mystery

Analytics:

4 Ways To Monitor Your Facebook Page Traffic
Foursquare Introduces New Tools For Businesses
Omniture And Facebook Ink Deal To Bring Analytics And Buying Tools To Social Marketing
Webtrends Launches Analytics For Facebook Marketers
The Top Ten ReTweet Measurement Tools

Influencer Marketing:

Word Of Mouth Versus Key Influencers
Radian6 Launches Real-Time Monitoring And Engagement Console
Radian6 Launches Powerful Social Media Engagement And Monitoring Console For Brands And Agencies
StrongMail Targets Influencers With Social Studio
How To Use "Us vs Them" Stories To Create Social Media Evangelists

Social Media Marketing:

Chevrolet Blends Mobile And Desktop Augmented Reality At SXSW
How Musicians Are Using Social Media To Connect With Fans
WildTangent Moves Further Into Social Gaming With Brand Offers In Playdom’s Tiki Farm
Is Twitter Any Use For Retailers?
5 Social Media Tips For Ecommerce Marketing

Social Media Measurement:

The Brand Dashboard: A Window To Relevance
The Hidden Bias Of Social Media Sentiment Analysis
Social Media Monitoring In 10 Minutes A Day
Radian6 Launches Real-Time Monitoring And Engagement Console
Radian6 Launches Powerful Social Media Engagement And Monitoring Console For Brands And Agencies

Social Media Monitoring/Analysis:

The Social Contract eBook From The Social Customer
The Brand Dashboard: A Window To Relevance
5 Social Media Tips For Ecommerce Marketing
Social Business Content Management Made Easier
The Hidden Bias Of Social Media Sentiment Analysis

Technology:

Social Business Content Management Made Easier
Radian6 Launches Real-Time Monitoring And Engagement Console
On Tap For Facebook: New Technology For Linking To Web Sites
StrongMail Targets Influencers With Social Studio
Spigit Offers Social Media Platform For Company Contests

Nielsen Online Success Drivers (Video)

Related Resources

About Us

Essential Reading on Social Media

Latest Company News

Recently Added Data

Featured Reports & Presentations