New Targeting On Pages Gives Facebook Leg Up Over Twitter For Marketers

VENTUREBEAT — Facebook unveiled what could become a pretty powerful marketing tool for large multinationals and brands last night. You can now target specific locations and languages when you send out updates on a Facebook page. A brand like McDonald’s could use the new feature to send out coupons to Japanese followers, for example. Why is this important? “Drip marketing”, or social media marketing -- whatever term you want to use for it -- has become increasingly essential over the last few years. Brands engage in a conversation with potential customers who choose to listen to them for deals or news...