New Social Features Prove A Good Fit For SuperShoes.com

INTERNET RETAILER — Getting positively social is delivering a serious payoff for SuperShoes.com, an online shoe store opened by Vision Retailing Inc. in January 2008. The retailer turned to social marketing because the new site initially struggled to attract consumers. “On some days we weren’t getting anywhere enough views on a product page,” says Vision Retailing vice president and general manager Frank Malsbenden. To fix the site’s suffering business performance and drive traffic, Vision Retailing, an Andover, MA-based web retailer which also operates Shoeline.com and AddingtonFalls.com, added several social marketing features, including more than 400 product videos that visitors can watch and rate...