Mountain Dew Crowd Sources Product Design

MEDIAPOST — Mountain Dew collaborated with passionate soft drink fans to create three products that will hit store shelves in April 2010. Through social media, grassroots campaigns and in-home trials, the company determined products, flavor, color, tastes, advertising and brand message. The road from product development to the retail store took a detour toward consumers. Mountain Dew relied on a proprietary site supported with technology from Passenger, a platform that lets companies create Web communities where brands can communicate directly with customers...