Motherhood And Social Media Go Together: Report

Original Source: Promo Magazine, Jul 8 2009
Author: Promo Magazine

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites. The number of moms using social media regularly has grown from 11% in 2006 to 63% today, an increase of 462% in three years, the company said. The study, built from a series of in-depth surveys on the U.S. BabyCenter site, found that 44% of respondents used social media for recommendations on brands and products...

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Trends, Analysis & Opinion:User Activity/Population:BabyCenter.com:Content/Experience Sharing:Demographics:Online Community:Social Reviews:User Attitudes: