Moonfruit: Short Success Or Long Term Failure?

Moonfruit. The campaign that was said to be the first seriously successful viral Twitter campaign. Moonfruit is a free website building service that was offering free MacBooks in exchange for exposure of their brand on Twitter. Each day, a random user that included the hashtag #moonfruit in one of their tweets was selected to win a MacBook. There were no limits in number of mentions and you had to follow @moonfruit on Twitter in order to win a MacBook. Now, almost three weeks after the ending of the campaign, its time to have a serious look at the impact of this (ab)use of the Twitterplatform. Lets have a look at statistics and the influence on the Moonfruit brand...