Moonfruit: Paying For Social Media Prowess

Companies may be looking to social media as a cheap alternative to traditional advertising, but it certainly isn't free. It takes time, effort, and often — money. Witness today's trending topics on Twitter. Michael Jackson's stronghold on the most popular topic all week has finally been loosened by a much more frivolous word: Moonfruit. Entirely unrelated to the Moon Walk, Moonfruit is a DIY website builder that is giving away 10 free laptops to celebrate its 10th anniversary. All people have to do to qualify is advertise the company on Twitter with the hashtag #moonfruit. The campaign is certainly working. But is it worth $12,000 to be the most popular Twitter topic?...