Monetizing A Niche Social Network

IMEDIA CONNECTION — When I was a kid, my mom sold Tupperware. She spent most of her time trying to arrange these get-togethers, where one of Mom's friends would invite all of her friends into her living room for a "party" -- and then Mom would sell burping sandwich holders to all of them by the station-wagon load. And that's the exact theory of creating a niche social network for a product: Gather similar-minded people in a central location for social purposes, and let the selling take care of itself...