Milk-Bone Ties Social Media To Integrated Canine Assistants Campaign

Original Source: eMarketer, Oct 15 2010
Author: eMarketer

EMARKETER — Del Monte Foods is known for several of its heritage brands, including Contadina, College Inn, Kibbles ‘n Bits, Meow Mix, 9Lives and Pup-Peroni. The portfolio also contains Milk-Bone, the dog biscuit brand that is over 100 years old and undertook its first social media marketing program in September 2009. Milk-Bone teamed up with its longtime charitable partner, Canine Assistants, on a campaign called "It’s Good to Give." The brand gave a percentage of every box purchased to the Atlanta-based nonprofit, which trains and provides service dogs to people with disabilities or other special needs...

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