Measure The Impact Of Blogger Outreach: 9 Key Metrics

SUMMARY: The influence of blogs and other online media is too powerful for marketers to ignore when planning media and PR outreach, but these channels are different than traditional media. How do you set goals and measure your success? See which metrics an Internet media researcher considers the most important for evaluating the influence of blogs, online magazines, and more. We include nine metrics to evaluate, along with tips on demonstrating your success to your boss...