Marketers' Social Media Spending To Grow

MARKETINGPROFS — Although most companies are in the early stages of social media adoption, 86% say they plan to invest more in social media in 2010, despite the difficulty in defining value of engagement and reputation in social spaces, according to research from Econsultancy in association with bigmouthmedia. Nearly two-thirds (64%) of businesses say they have "experimented with social media but haven't done much," while just over one-quarter (26%) say they are heavily involved. One in ten companies (10%) say they are not engaging in social media whatsoever. Below, additional findings from Econsultancy's Social Media and Online PR Report on how companies and agencies in the UK, Europe, and the US are using online PR and social media for marketing and customer service...