Marketers Like Social Media For Direct Marketing

StrongMail Systems, Inc., released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media programs in the second half of 2009. 500 marketers, responding to an online survey from May 21 to June 1, 2009, report a wide-spread reach for ownership of social media within the various facets of marketing...