Market Research Online Community (MROC) Predictions For 2010

PLUGGEDIN — In the spirit of every blogger's "predictions for 2010" posts, here are PluggedIN's predictions for where MROCs might be heading in 2010... Specialization in Custom MROCs -- As the methodology is widely adopted across the industry, we'll start to see vendors carve their niche around a speciality. For example, we might see more companies jumping on B2B MROCs as a focus, or creating methods around ideation/brainstorming specifically. We have a feeling we won't see this specialization come out of "traditional" MROC vendors, but rather out of those who realize that the tools for building their own MROC approach are readily available, allowing them to use their existing focus in a nascent methodology. Tighter Intergration of Social Media Monitoring and MROCs...