Market Research And Social Networks

RESEARCH LABS — Forrester analyst Tamara Barber says it’s time for the industry to embrace online communities as a research tool – and defends the increasingly unfashionable term ‘Web 2.0’. I’ve used a buzzword in the title that some readers will chafe at: Web 2.0. But most of us at least have some general notion of what this term means, which is what makes terms like it so useful. If I look it up on Wikipedia – my most trusted source of web information – one phrase in a very long definition crystallises the concept for me: "A Web 2.0 site allows its users to interact with other users or to change website content"...