Location-Based Services Are More Than The Sum Of User Numbers

Original Source: E-consultancy.com, Jul 27 2010

Author: Meghan Keane

Tags:

Trends, Analysis & Opinion
Forrester Research
Foursquare
Gowalla
Data
Geolocation
Mobile Web
User Activities
RSS
E-consultancy.com

E-CONSULTANCY.COM — According to Forrester Research, a service is only as powerful as its reach. And considering that only 4% of U.S. online adults have used location-based mobile apps, marketers should keep away. Even if these services were approaching their adoption limits, that would be bad advice. As it stands, location-based services are just getting started. And smart marketers are getting in now. According to Forrester...

_________________
Off-site link to the original article/post