Local Social Media Marketing: How Your Peers Use Twitter, Facebook, And Blogs

Original Source: Marketing Experiments Blog, Sep 13 2010
Author: Daniel Burstein

MARKETING EXPERIMENTS BLOG — Foursquare or GroupOn? I think the playground game four square is far more impressive than the social media platform with the same name...and only then if you absolutely, positively can’t find a football. I think GroupOn has far more value for local social media marketers. On the other hand, Senior Manager of Research Partnerships Andy Mott thinks that Foursquare is the natural evolution of the loyalty card. Andy and I had fun with this debate in the above blog posts, taking an extreme side and insulting each other in creative ways. But our main point was to get you thinking about how you use local social media marketing with your brand...

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