Listen To Your Customers - Online!
Original Source: Social Media Today, Sep 19 2008
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Like other corporate executives, Michael Dell wants to know what his customers think about Dell computer products, customer service, and other areas. But rather than wait for customer complaints or praises to affect other people through blogs, discussion boards, or the media, he has a staff of 42 employees who monitor the social web and follow-up with people through online communities, writes Jon Fortt in Fortune Magazine this month...
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