LinkedIn Launches Custom Groups For Marketers

MEDIAPOST — Expanding its monetization efforts, LinkedIn is launching a new program allowing marketers to create sponsored groups with built-out Web pages that are promoted across the professional's social network. LinkedIn unveiled the new Custom Groups along with other advertising initiatives the company is rolling out at a breakfast event Wednesday in New York. The moves reflect the company's wider strategy to capitalize on the company's affluent audience of more than 50 million members...