Lessons From J&J's Twitter Fiasco

Source: Paul Gillin's Social Media Report, Nov 20 2008

Author: Paul Gillin

Tags:

Execution & Case Studies
Johnson & Johnson
Reputation Management
Strategy
Video
Word of Mouth
RSS
Paul Gillin's Social Media Report

It wasn't exactly a repeat of the 1982 poisoned Tylenol disaster, but Johnson & Johnson struggled with a minor crisis this week after some vocal critics derided an edgy ad that implied that new moms could suffer back pain from carrying their infants. What can we learn from this episode and was J&J's rapid apology really the best response?...