Johnny Depp And Universal Want You To Rob A Bank #bankraids

Original Source: Mashable, Jun 17 2009
Author: Jennifer Van Grove

We’ve now seen a plethora of brands and businesses try creative social media marketing campaigns to get the word out about their products or promotions. From Cadbury’s Social Media Goo experiment to A&E’s attempt to generate buzz by offering to ink your Twitter name as a Tattoo, now is the nexus of social media centric campaigns. Now the movie business is hopping on the social media marketing train and leveraging the viral elements of hit Twitter games like Spymaster. Universal Pictures has just launched Bank Raids, an online game and microsite that marries the 1930’s Chicago gang milieu with Facebook and Twitter to promote the upcoming movie Public Enemies...

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