JetBlue And United Give Twitter A Try To Sell Airline Seats Fast

Original Source: USA Today, Aug 3 2009
Author: Charisse Jones

USA TODAY — Looking for a quick, cheap getaway? A bargain may be just a tweet away. JetBlue and United airlines are offering their Twitter followers first dibs on some discounted fares, using the uber-trendy form of messaging to quickly connect with customers and fill seats on flights that might otherwise take off less than full. Like the e-mails that many airlines began to send out in the 1990s, tweets are presenting a new, faster way to promote sales. And in fitting with this latest mode of instant communication, travelers have to decide quickly whether to fly...

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