It’s Really Not That Hard To Grow Location-based Apps

GIGAOM — Location-based social networking services like Foursquare and Gowalla may eat up a lot of techie mindshare, but they still have very few users -- roughly 150,000 and 50,000, respectively. However, by virtue of product design and social norms, users are discouraged from cheating when it comes to the services’ social gaming elements, so the value of their information is high. On the other hand, an iPhone app called MyTown, which also features a location-based check-in system game, acquired 250,000 users within just two weeks of launching earlier this month...