Is The Hub And Spoke Model Adaptable?

We've been doing a bit of thinking on how organizations can re-design themselves as social systems to produce emergent outcomes—that is produce results that move business forward and tend to emerge in an organic fashion. Twitter's growth due to end user innovation, an open API, and other drivers are an example of this. When I first wrote about Twitter in Businessweek back in 2007—I called it an "ecosystem"—that's because it is. It's a living, breathing organization with thousands of nodes in place which facilitate real time dynamic signals. In my new role, I was recently able to take a high level look at an organization and how they wanted to evolve their communications system. Essentially they had a "hub and spoke model" in place—but it was based on one way vs. two way communications. The next phase, included transforming this in to a more dynamic two way model...