Is Social Media Marketing Making Search Campaigns Cheaper?

E-CONSULTANCY.COM — Have you been wondering why Google's make such a big push into display and social over the last few months? Well The Wall Street Journal has a theory: Google's revenue growth is down 25% this year and marketers are getting more bang for their buck in search. Meaning that Google has to look to other revenue streams if it wants to continue the impressive growth its experienced over the past decade. Old media advertising has for years seen its budget poached by digital advertising. And now the stable growth of the search market may be threatened by the increased adoption of social media by brands...