Is “Building An iPhone App” Really A Good Mobile Marketing Strategy?

Do you remember when you first saw the iPhone? The simple yet elegant design, the engaging interface. You’ve heard that mobile is gonna be big, and now that the iPhone is the best-selling mobile phone, maybe you’ve started to think about creating an iPhone app for your organization. Yes, creating an iPhone app can help you foster engagement with a particular target audience, but is it prudent to focus all your mobile marketing initiatives on this one platform?...