iPhone Users 'Happier To Pay Online'

THE GUARDIAN — Consumers with an iPhone show more willingness to pay for digital content than the wider online population, according to research published today, although the chances of getting people to pay for newspaper content on the web are still slim. The research, by the media law firm Olswang, adds weight to the growing sense within the media industry that the explosion in popularity of downloadable applications for the Apple device has created a way of monetising digital content. Crucially, it may represent a more lucrative proposition than the current reliance on online advertising...