Intuit's Social Media Case Study: How We're Winning With Social Media And The "New Normal"

Kira Wampler’s big idea: "Your presence in social media makes it easier for fans to speak up." In her presentation, Kira covers how Intuit is using Twitter to resolve customer issues, how social media makes it impossible to say "That's not my job," and how because they're engaged in social media and taking the heat from the "professional haters," Intuit's fans who just want to help or talk about the company are free to speak up...