Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference

Original Source: AdExchanger.com, Oct 21 2010
Author: John Ebbert

ADEXCHANGER.COM — It was the final presentation at the Association of National Advertisers Masters of Marketing annual conference last Saturday, and maybe it was the most relevant if you're a fan of data-driven, digital marketing. After all, anybody that announces, "My company will buy 20 BILLON display impressions in the fourth quarter of 2010," as Intuit VP of Global Media & Digital Marketing Seth Greenberg did, should make targeters and data providers salivate...

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