Intel And Sprout Launch A Consumer-Powered Facebook Promotion

VENTUREBEAT — Facebook reaches so many people now that big brands are trying to figure out how to reach its audience. Intel is using social media firm Sprout to launch a different kind of marketing campaign today. In the Sprout created campaign, consumers sign up to be fans of Intel’s latest page on Facebook. The more people sign up to become fans, the more Intel drops the price of its featured laptops. It’s an example of letting fans exert their newfound power on the Internet to achieve a collective good...